Campground Operations Coach (Asset Manager)

Job DescriptionJob Description

Position Overview:

We are seeking a dynamic and results-driven Campground Operations Coach (Asset Manager) to oversee the operations, financial performance, and strategic growth of a portfolio of RV parks and campgrounds. This role combines the operational responsibilities of a campground manager with the financial oversight of an asset manager. The ideal candidate will provide leadership and coaching to on-site General Managers, ensure exceptional guest experiences, and maximize financial performance by managing budgets, forecasting, capital improvements, and performance targets. This is a highly visible role that offers significant responsibility and the opportunity to drive both operational success and profitability.

Key Responsibilities:

1. Portfolio & Financial Management:

• Oversee the financial performance of a portfolio of RV parks and campgrounds, ensuring profitability, cost control, and revenue maximization.

• Manage annual and quarterly budgets for each campground, including expense tracking, revenue forecasting, and budget performance analysis.

• Analyze financial reports (P&L statements, balance sheets, cash flow), and develop strategies to optimize income and reduce operational costs.

• Ensure that key performance indicators (KPIs) like occupancy rates, revenue per site, ancillary sales, and operating expenses align with financial targets.

• Develop and implement pricing strategies to maximize camper-nights, store sales, and other revenue streams.

• Oversee the capital expenditure plans and the timely execution of improvement projects to increase the value of the properties.

2. Operational Excellence & Team Leadership:

• Coach and support General Managers to enhance campground operations, guest services, and team performance.

• Ensure that all campgrounds provide a safe, clean, and family-friendly environment, maintaining the company’s high standards.

• Resolve operational challenges and roadblocks, ensuring campground team members can focus on delivering exceptional guest experiences.

• Monitor and report on campground operational performance, implementing process improvements and best practices to drive efficiency.

• Ensure the effective management of on-site team members, including training and development, performance evaluations, and leadership development for potential promotions.

• Up to 30% travel to company-managed campgrounds required.

3. Guest Experience:

• Ensure that each campground delivers an exceptional experience for guests, from reservation to departure, by maintaining high standards of cleanliness, customer service, and amenities.

• Regularly evaluate guest feedback and camper reviews to identify areas for improvement and ensure guest satisfaction.

• Drive marketing initiatives designed to increase occupancy and attract new guests, including partnerships, seasonal promotions, and event planning.

4. Capital Improvements & Infrastructure Management:

• Oversee and prioritize capital improvement projects, ensuring that they are completed on time, within budget, and align with long-term asset strategies.

• Work closely with the Director of Asset Management to identify property maintenance and infrastructure needs and recommend updates or repairs.

• Monitor the effectiveness of maintenance programs, ensuring all facilities are operating efficiently and safely.

5. Performance Monitoring & Reporting:

• Review daily, weekly, and monthly performance reports, including occupancy rates, revenue, expenses, and guest feedback, and provide actionable insights.

• Track and report on financial KPIs, adjusting strategies as needed to meet or exceed targets.

• Conduct regular performance reviews with General Managers, offering feedback and coaching to improve both operational performance and guest satisfaction.

6. Risk Management & Compliance:

• Ensure all properties are compliant with health, safety, and environmental regulations, as well as company policies.

• Implement and maintain emergency preparedness plans for each campground, including fire and safety procedures.

• Address and resolve risk management issues as they arise, working to mitigate operational and financial risks.

7. Business Development & Growth:

• Participate in the acquisition process for new campgrounds, assisting in due diligence and operational assessments.

• Develop strategies for business growth, including regional marketing efforts, community engagement, and service expansion.

• Represent the company at industry trade shows, recruitment events, and other relevant business development opportunities.

Qualifications:

• Education:

• Bachelor’s degree in Business Administration, Hospitality Management, Real Estate, Finance, or a related field. A Master’s degree or relevant certifications (e.g., CPM, CCIM) is a plus.

• Experience:

• 5+ years of experience in campground operations, hospitality management, or asset management.

• Proven track record of managing a multi-location portfolio or overseeing large teams, with a strong understanding of financial management and budgeting.

• Experience in property management, financial reporting, forecasting, and capital improvement projects.

• Skills:

• Strong financial acumen, with expertise in budgeting, financial analysis, and performance monitoring.

• Proven ability to coach and develop team members, driving performance and operational excellence.

• Experience managing guest relations and ensuring high levels of guest satisfaction.

• Familiarity with campground management systems (e.g., CampSpot, K2) and property management software is a plus.

• Excellent problem-solving, communication, and leadership skills.

• Personal Attributes:

• Strong attention to detail and an analytical mindset.

• Self-motivated, proactive, and results-driven.

• Ability to work independently and lead remote teams effectively.

• High level of integrity, professionalism, and a focus on continuous improvement.

Compensation & Benefits:

• Competitive salary based on experience.

• Performance-based bonuses.

• Comprehensive benefits package (health, dental, vision, 401(k), paid time off).

• Opportunities for personal & professional development.