Commercial Manager – CM TA97365HG

Manager’s Office seeks a COMMERCIAL MANAGER with perspective and deeply felt passion for the industry to assist the organization of our client.Overall Purpose of the Role:As a hands-on Commercial Director, you will be responsible for creating, leading, and inspiring a high performing commercial team.Key responsibilities:Develop and implement an operational sales strategy in line with the overall brand strategy for the group.Assist the MD in being the figurehead of the marketplace.Identify new revenue streams to generate sustainable growth, year on year.Measure, maintain and grow market shares in S/M and Hypermarkets.Together with the MD and finance team, prepare budgets and forecasts.Demonstrate excellent face to face and presentation skills.Strategy and Sales DevelopmentDevelop and implement the operational sales plan for each product you are responsible for, on and offline and for events in line with the brand strategy as directed by MD.Ensure effective communication of the sales strategy to your team.Forecast accurately on a rolling basis, current/next month and annualised revenue/profit by product where applicable.Market & Product KnowledgeEnsure a thorough working knowledge of the product sectors for which you are responsible, their brand extensions and the markets in which they operate.Ensure full awareness of all competitor activity across print, online and events, including circulation, target audience and sales stories.Relationship ManagementDevelop and maintain relationships with the brands key accounts, based on an understanding of their business and market dynamics.Understand the customers business environment and their needs.Work with your Peer Group i.e., Commercial Directors to develop and implement sales best practice across the wider business.Sales PerformanceDeliver/exceed against brand monthly, quarterly, and annual sales targets (revenue/share/yield)Demonstrate clear sales leadership by assisting your direct reports to deliver best practice and revenues.Focus on retention and growth, both revenue and customers.Define and agree sales area KPI’s; define sales patch, segment opportunity; focus effort and manage, measure market shares and pipelines.People ManagementAttract, retain, and develop high achievers.Manage, Coach, and develop direct reports in accordance with your  guidelines.To conduct regular appraisals with your direct reports, identifying stretching and developing objectives as appropriate.Organise and execute team training.Conduct weekly sales meetings with your team.Proactively encourage collaboration to achieve team goals.Develop an open, honest, and supportive team environment.