Director of Brand and Digital Performance Marketing (pipeline)

Director of Brand & Performance Marketing

Greater Boston area (On-site) Budget: $15M in spend across

brand & digital performance marketing

Industry Leader | Top 500 Internet Retailer | 40+ Years in Business


Our client, one of the largest catalog companies in their sector, is seeking a

Director of Brand & Performance Marketing

to lead their marketing efforts across multiple categories. With over 40 years of industry leadership and a team of 500 employees, this company is a powerhouse in direct-to-consumer (DTC) retail and eCommerce.


About the Role

This is a

high-impact leadership role

reporting to the

Head of Digital eCommerce Marketing . You will be responsible for developing and executing

brand-building strategies, shopper marketing initiatives, and go-to-market plans

across all retail channels, including eCommerce.


Key Responsibilities:


Oversee a

$15M marketing budget , ensuring optimal allocation across brand & performance marketing.


Develop and implement

brand-building strategies

to strengthen consumer awareness and engagement.


Lead

shopper marketing, paid media, and consumer insights

to drive growth.


Create

go-to-market strategies

for multiple categories, ensuring a seamless consumer journey.


Leverage

data-driven marketing approaches , including analytics, BI intelligence, and media performance optimization.


Work cross-functionally with internal teams to align marketing strategy with overall business goals.


Stay ahead of industry trends and implement best practices across digital marketing platforms.


Who You Are

️

10+ years

of progressive experience in

B2C marketing , with expertise in both performance & brand marketing. ️ Strong background in

digital marketing tools, platforms, and best practices . ️ Proven ability to drive

customer acquisition, retention, and engagement

through data-driven marketing. ️ Solid experience in

media strategy, business intelligence, and analytics

to improve performance. ️ Experience leading marketing teams in a

multi-channel retail or eCommerce environment .


Why Join?

Work with an established leader ranked among the

Top 500 Internet Retailers .

Own and lead a

multi-million-dollar marketing budget

with high visibility.

Be at the forefront of

brand and digital transformation

in the retail space.

Opportunity to

influence commercial performance

and drive strategic growth


Contact Us


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