Marketing Director (Automotive)

Job TitleMarketing Director (Automotive)Location Seoul or Gyeonggi-doAbout our Client Well known market leader, global automobile manufacturerKey Responsibilities Build up the company's brand by Marketing communication in various B2C customers’ touch pointsProtect and generate net revenue by marketing and digital marketing activities, and customer rebateDeep understanding on Marketing and it’s activityCommercial sense is essential (turn around experience is preferred)Support Product Event Launchings with Marketing Communication & reach company's Domestic Sales level (M/S)Successful new car launch, brandingClosely working with Product pricing team as well as Branding teamATL (Digital, Iconography, PPL)Lead the overall go-to-market strategies to drive top-of-funnel awareness, purchase consideration and conversionAllocate advertising budgets across traditional & digital channels to maximize brand/product visibility and communicate with Global HQBTL (Event)Responsible for executing strategic BTL marketing campaigns, focusing on brand, product and sales support initiatives.CRMBuild up solid foundation for a customer centric and data driven marketingIncrease data quality and depth, as well as collecting permissions to make use of the data from retail over marketing to after salesCreate an outstanding brand experience across all touchpoints personalized and contextualInfluencerDevelop and implement a comprehensive influencer marketing strategy aligned with the brand and product's goals and messagingCollaborate closely with influencers to create engaging content that highlights product features, benefits, and competitive advantagesSocial MediaDevelop and execute comprehensive social media strategies aligned with overall marketing objectivesIdentify target audiences and devise strategies to reach and engage them effectivelyRequirementsUnderstanding of market and customers, experience of product management in OEMDiverse experiences: either or both upstream (ex. product planning / marketing) or/and downstream (ex. Sales/ filed management)High communication & collaboration skillFinancial/budget knowledge for Marketing StrategyCapability to work on cross functional tasks with Sales, communication, After Sales, Product Planning, Program and EngineeringGood write & speak English skill for communication with Groupe sales function.ContactJason Lee, Team Manager02-6200-9740@ Responsibilities Experience Education