Marketing Operations Specialist

Job Description

Job Title: Marketing Operations Specialist - Automation Expert - Must have Agency Experience

Location: Surrey, United Kingdom

Salary: Up to £45,000 per annum

An award-winning marketing agency that helps businesses reach their full potential through innovative and creative marketing strategies. With a team of experts, working collaboratively to deliver exceptional results and exceed client expectations. As a leading agency, they pride themselves on staying ahead of the curve with the latest marketing technologies and best practices.

Job Overview:

Seeking a skilled and motivated Marketing Operations Specialist with a strong background in automations to join a dynamic team. The successful candidate will play a crucial role in enhancing the marketing operations, streamlining workflows, and enabling efficient campaign execution.

As an expert in marketing automation tools, including Pardot and Microsoft Dynamics, you will drive the implementation and management of automated workflows, ensuring smooth execution and optimal performance.

Responsibilities:

• Collaborate with cross-functional teams to define marketing automation requirements and objectives.
• Design, implement, and maintain automation workflows in Pardot and Microsoft Dynamics, enhancing efficiency and accuracy.
• Manage the lead scoring and nurturing processes to optimize conversion rates and drive lead qualification.
• Track and analyze marketing campaign performance, providing recommendations for improvement.
• Collaborate with the marketing team to ensure consistent branding and messaging across all campaigns.
• Implement and maintain integrations between marketing automation platforms and CRM systems.
• Stay up-to-date with the latest marketing automation trends, tools, and best practices to continuously improve processes.
• Provide training and support to internal stakeholders on the effective use of marketing automation tools.

Qualifications and Skills:

• 3+ years of experience in marketing operations, with a focus on marketing automations.
• Expertise in marketing automation platforms such as Pardot and Microsoft Dynamics.
• Strong understanding of lead nurturing, scoring, and segmentation.
• Proficiency in HTML/CSS for email templates and landing pages.
• Excellent analytical and problem-solving skills, with a keen attention to detail.
• Ability to handle multiple projects simultaneously and meet deadlines.
• Familiarity with CRM systems, preferably Microsoft Dynamics.
• Knowledge of other marketing automation tools (e.g., Marketo, Eloqua) is a plus.
• Excellent communication and interpersonal skills.

Benefits:

• Competitive salary up to £45,000 per annum based on experience.
• Opportunity to work with a highly talented and passionate team in a vibrant agency environment.
• Monthly socials/lunches
• Flexible working with a hybrid set up and flexi-working hours
• Continual professional development and training opportunities.
• Generous vacation and paid time-off policy.
• Pension scheme and healthcare benefits.

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