Senior Marketing Specialist - Welding Accessories and Cutting Division

Job DescriptionJob DescriptionCompany Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Miller Electric’s Power Systems Division, a part of ITW, is a leader in mobile power solutions for Work Truck Fleets and Construction Fabrication welding operations worldwide. Based in Appleton, WI, we provide innovative and reliable solutions that maximize customer ROI by meeting critical power needs across various industries.

Job Description

Are you a marketing expert looking for an opportunity to define and lead the evolution of a brand?

As a Senior Marketing Specialist, you will take the lead in developing and executing Annual and Long-Range Plan Marketing Strategies and Initiatives in partnership with the Market/Segment Manager and Product Managers. Your expertise will drive profitable revenue growth as you identify and target key marketing opportunities for our brand and products. In this role, you’ll collaborate closely with product teams to create and implement impactful marketing strategies and tactics that deliver results. This brand has been identified as a key area of growth for the organization. 

How you will Make an Impact:

Collaboration and Coordination

• Highly collaborative role requiring tight cooperation with product segment teams, product design, sales, and other functional team members.
• Engage with internal and external teams to drive consistent, high-quality end user engagement.
• Act as the main contact for outside creative agency; responsible for project planning documents, editing support, and approvals.
• Participate in collaborative go-to-market efforts including trade show planning, social content.
• Assemble training presentations for distribution channels and internal sales team.
• Review & update marketing infrastructure systems including database system, extranet, myWelds, sales teams communication tools, and customer-facing website.

Marketing Strategy and Execution

• Create marketing strategies and tactics in conjunction with Market Segment Manager and Product Managers to influence consumer and business to purchase products or services.
• Develop and support go-to-market & launch planning activities in conjunction with product teams.
• Research and analyze industry trends and data to shape marketing strategies and tactics.
• Analyze and utilize data-driven insights to optimize marketing strategies and tactics.
• Leads day-to-day management and execution of marketing activities including creative briefs, marketing plans, and product marketing activities.
• Manage and balance marketing budgets.

Brand Awareness and Communication

• Build brand and product awareness through various media outlets.
• Effectively communicate marketing initiatives to internal and external audiences.
• Assist Product Managers with competitive analysis, product, market landscapes, marketing strategies and campaigns, and value proposition creation.
• Support Product Managers with surveys and customer interview discussion guides.

What you need to do to be successful:

• Communication & Collaboration: Excellent communication and collaboration skills; comfortable presenting and facilitating before groups.
• Project Management: Ability to organize and manage multiple projects and tasks effectively.
• Teamwork: Proven ability to work well with others and succeed in a matrixed organization.
• Marketing Development: Experience developing marketing campaigns from concept to execution, including positioning framework, audience identification, media strategy, and launch roadmaps.
• Self-Motivation: Self-motivated and driven to achieve results.
• Analytical Skills: Proven ability to analyze business issues, understand consumer needs, and formulate marketing strategies.
• Business Acumen: Strong business acumen with an entrepreneurial spirit.
• Creativity: Possesses a high level of creativity and innovation.
• Technical Understanding: Ability to understand technical product lines and translate them into strategic marketing efforts.
• Adaptability: Thrives in fast-moving environments that value adaptability and initiative.

Qualifications

Position Requirements:

• Bachelor’s degree in Marketing, Business or related field required
• 5-7 years of experience in similar role or related work experience
• Must be proficient in Microsoft Office
• Travel up to 30% of time

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to , , , , , , or protected Veteran status, , or any other characteristic protected by law.

Why Join Us?

At Miller Electric, you’ll join a dynamic team with a mission to drive meaningful innovation in mobile power solutions. You’ll work alongside passionate professionals in an environment that values creative problem-solving, team collaboration, and the drive to continuously improve. If you’re ready to make a real impact with a market leader that thrives on a growth mindset, apply today to be part of our journey!

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to , , , , , , , , , protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.