Sr Staff Application Engineer [SOCBD]

Job Description You will develop highly optimized software for proof-of-concept implementations of automotive ADAS computer vision applications on the Renesas R-Car V-series devices, exploiting DSP, GPGPU, SIMD, CNN, and multi-threading architecture features. You will discuss requirements for the next-generation ADAS products that comprise tools, software, and hardware. You will leverage an Eclipse-based toolchain featuring a high-level compiler, hardware acceleration simulators, and detailed analysis and profiling tools to support you through performance and data flow optimization tests. You will utilize existing code libraries for computer vision applications. You will further grow the scope of those libraries for use in generic ADAS application contexts.   Your main responsibilities will be in the following areas: Develop and define advanced ADAS reference application (Surround View, Vision computing, Image quality enhancement w/ ISP, and HW accelerator) use cases leveraging R-Car SoC and software infrastructure.  Collaborate with sales, automotive product line marketing and applications engineers to generate winning reference software & application demos needed to establish clear dominance through best-in-class overall whole product. Enhance capabilities by extending the support of reference applications, HW accelerator use cases, and other connectivity applications Conduct benchmarks of industry standard AI models and suites, emphasizing the competitiveness of our current and future platforms.  Provide support to our customers as an application engineer to accelerate development of customer solutions and to create easy to use collateral such as application notes and reference solutions. Work closely with hardware and software product development organizations to validate the performance of SoC products and optimize various aspects including computation, operational, and power. Bring up video input pipeline on R-Car Vx hardware platforms and with model/simulator Pre-developing video software features in collaboration with multiple teams, debug and fix related bugs Bring up hardware accelerators, AI and ISP on R-Car V-series hardware platforms and with model/simulator – optimize and improve performance of the software product Prototyping video input processing features for future products and design Pre-developing computer vision software features in collaboration with multiple teams, debug and fix related bugs.  Define and execute performance evaluations with focus on standard and advanced KPIs Discuss requirements for future ADAS products i.e., tools, software and hardware with the respective system architecture and development teams Document proof of concept code and benchmark results and provide meaningful application notes to both internal and external customers Support renesas automotive customers with renaissance R car communication software, communication focused and generic hardware accelerators, and debug reported issues Prepare training material and conduct workshops to train field teams and customers on Renesas innovative AI and ADAS solutions support the development of cutting edge demos and reference designs Enhance HWA capabilities by leading strategy sessions with our technology partners. Providing support to field teams as needed to generate opportunities and facilitate design-ins. Stay abreast of latest technology trends in the field of AI, General Purpose Computing, middleware; develop recommendations and competitive feature set to keep the hardware and software product at the cutting edge and best-in-class through continuous improvement. Support Sr. Director of automotive product line and interact with other group managers to ensure successful deployment of strategic initiatives. Qualifications Overall: 10+ years industry experience in embedded software development with a proven track record in translating complex use cases requirements into design, system specifications, standards, and software solutions. Ability to work independently with strong motivation towards meeting deadlines with efficiency and focus System Knowledge: Strong hands-on knowledge of neural network frameworks like TensorFlow or Pytorch, as well as machine learning algorithms and related middleware Strong hands-on knowledge of automotive operating systems. Strong knowledge of Linux required with knowledge of at least one other automotive operation systems expected (QNX, Android, AUTOSAR, etc…) Architecture System architecture experience for heterogeneous / multi-core embedded SoC computing platforms consisting of general compute, GPU, specialized AI hardware, and image processing accelerators. Familiarity with automotive safety concepts including ISO26262 and Freedom From Interference (FFI) Development Embedded system software development experience including low level firmware, kernel, and user space components on an SoC product comparable to the Renesas R-Car family Ability to develop and debug on both real hardware as well as simulation and emulation environments Debug: Software debugging including CLI, PCB, and application level debug techniques Ability to debug high speed communication interfaces including HW/SW co-debug Collaboration: Ability to collaborate with sales, marketing, architecture, customer, and other groups to create best in class reference solutions, solve problems, and enable customer success Ability to expand upon existing solutions in collaboration with architects and prior design teams Ability to work independently as well as in small teams Communication: Excellent written and verbal communication due to frequent customer and internal communications; ability to provide direct, efficient, and clear customer communications under pressure Familiarity with global business cultures (Japan, Europe, US, India) and strong cross cultural sensitivity Familiarity with verbal and written Japanese (nice to have) Travel: Flexibility to manage occasional international travel on short notice to support customer success or internal initiatives Additional Information Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at  www.renesas.com . Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our  Diversity & Inclusion Statement . Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com . Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our  Diversity & Inclusion Statement .